Karam Kards
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How it works

The Silent Psychology Selling System.

The quiet psychology that keeps your customers walking back through your door — without you having to push them. Built on 60 years of behavioral research. Runs while you’re behind the counter.

You handle 100+ customers an hour. You never have to think about it.

Try it live in 60 seconds →See how it works for your vertical →

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The customer journey

Here’s what your customer feels.

They receive the promo card

A potential regular walks past one of your branded promo cards — sitting on a counter, tucked into a take-out bag, handed out at an event. They scan it. A "Free coffee on us — redeem within 72 hours" pass drops into their wallet in 5 seconds. No app, no account, no friction.

Your logo lives on the pass. Your colors. Your header. When their phone buzzes with a notification, they see YOUR brand — not ours.

  • Endowed ProgressHead-start stamps waiting on the loyalty card it becomes (Nunes & Drèze 2006: 79% more completions)
  • Loss AversionThe free thing is theirs the moment it’s installed; losing it feels like loss
  • ReciprocityYou gave first; they want to give back
  • Urgency72 hours to redeem drives action (up to 332% lift on time-limited offers per Invesp)

Your café · Promo

Free coffee on us

0 / 1 redemptionAPPLE WALLET · GOOGLE WALLET
State 1 — the promo pass, 72-hour window

They redeem — the conversion moment

Within 72 hours, they walk into your cafe. Show their phone. Tap your Karam Tap. The free coffee is theirs. And the same card transforms in place. It’s now a loyalty card with 2 stamps already on it — the head start you set per promo. Their phone buzzes: "Stamp 2 of 10 added." They open their wallet. The card looks different. It reads "2 of 10" — 8 more to their next free coffee. They became a regular before they knew it was happening.

  • Goal Gradient activationThey now see distance to next reward (Kivetz, Urminsky & Zheng 2006)
  • Variable Reward noveltyThe transformation is delightful and unexpected
  • Identity shiftThey’re now "a regular at your cafe"
  • RitualThe redemption + transformation becomes the emotional peak

Your café · Loyalty

Stamp 2 of 10

2 / 10 stampsAPPLE WALLET · GOOGLE WALLET
State 2 — same pass, mutated in place with a head start

They keep coming back — the brand memory builds

Now your card lives in their wallet next to their credit card. Every time they pay for anything — coffee somewhere else, gas, lunch, transit — they open Apple Wallet and see your card. That repeated visibility builds brand memory. They think about you in moments when they’re nowhere near your cafe. The Tuesday morning ritual gets stronger every week. Their week starts to feel a little easier because your shop is part of it.

  • Mere Exposure EffectZajonc 1968: repeated visibility increases liking and recognition
  • Sunk CostAlready invested time and trust; they want to finish what they started
  • Streak / CommitmentEach visit reinforces the identity
  • Ritual formationThe daily/weekly rhythm becomes inseparable from your brand

Your café · Loyalty

Stamp 8 of 10

8 / 10 stampsAPPLE WALLET · GOOGLE WALLET
State 3 — the pass that lives beside their credit card

Wallet-native

An app they never open vs. a card they can't miss.

Every other loyalty platform ships an app. Your customer downloads it once, then buries it in a folder called "Rewards" and never opens it again. Karam Kards lives where your customer already is — Apple Wallet, on the lock screen, right next to their credit card.

Rewards

Karam Kafe

Hey! You haven't visited in a while. Stop by before close for double stamps.

Wallet

Karam KafeStamp card
A-HERO-2An app they never open, next to a card they can't miss.

The operator’s parallel view

And here’s what you see.

The customer journey runs on your customer’s phone. This is what runs on YOUR dashboard at the same time.

Three laptops side by side showing the operator dashboard at each moment: the People view with a just-installed cardholder and the source that produced them, the Journey Runs view moving a cardholder from the promo-conversion journey into the loyalty journey, and the retention cohort chart.
A62 — operator dashboard triptych: when they join, when they redeem, when they stick. Stand-in illustration.

Step 1

When they receive your promo card

People+1 installed
CardholderSourceInstalled
New cardholderNewCoffee expo business cardjust now
CardholderLoyalCounter QR2h ago
CardholderChampionReferralyesterday

welcome sequence fired

Your dashboard shows a new cardholder installed. You know when. You know where they scanned it from (the business card you dropped at the coffee expo, the QR at your counter, the referral from Sarah). If you set up a welcome sequence, it’s already firing — a "Thanks for grabbing this" push landed on their phone within seconds. You didn’t have to do anything.

Step 2

When they redeem and the card transforms

Journeyslive
Promo-conversion sequenceCafé Welcome Journey
Stamps2
Statusactive
Last visitjust now

loyalty journey started

On your dashboard, the promo redeems, the card transforms, and their journey_runs record automatically transitions them from your promo-conversion sequence into your loyalty sequence. You see it happen in real time. Their record now shows: 2 stamps — the head start you set — active in "Cafe Welcome Journey," last visit timestamp. If you happen to be watching the Analytics view, you see your repeat rate — first visit to second visit — tick up by one.

Step 3

When they become a regular

Retention · cohortweek over week

earlier cohort current cohort

Your People view shows them moving from "New" to "Loyal" to "Champion" tag automatically. If they drift, your win-back sequence auto-fires without you thinking about it. If they hit a streak, they get a bonus stamp push. Your dashboard shows the retention curve for their cohort week over week. You aren’t reading reports. The system is running the relationship. You’re behind the counter making drinks.

Simplified illustrations of the dashboard — yours shows your own cardholders.

Your vertical

See how the mechanic looks in your vertical.

Pick your business type. The card, the automation, and the reward structure adjust to what actually works for shops like yours.

See how it works for…

Live demo

Do it on your own phone, right now.

Scan the code. A real signed wallet pass lands on your phone, this screen follows along, and the second code runs the same promo-to-loyalty conversion your customers hit at the counter. No signup, no download, no email.

Scan to start

Point your phone camera at the code. The demo page opens in your browser and one tap adds the card to your wallet — no app store, no account.

This screen moves on by itself once the card is in your wallet.

cards.karamkards.com/demo/…

Templates

Loyalty programs get boring. Ours don’t.

Pick a template. Customize the colors. Ship in minutes. We add new templates every quarter based on what’s converting for real cafes.

Cafe · Stamp card

Free coffee at 10

4 / 10 stampsAPPLE WALLET · GOOGLE WALLET

Classic stamp cardCafe

Collect 10 coffees, get the next free

Warm terracotta + cream palette

Any vertical · Promo

20% off your first visit

0 / 1 redemptionAPPLE WALLET · GOOGLE WALLET

Promo cardAny vertical

20% off — converts to loyalty on redeem

Bold coral + gold palette

Fitness · Challenge

12 workouts in 30 days

5 / 12 workoutsAPPLE WALLET · GOOGLE WALLET

Challenge cardFitness

Complete 12 workouts in 30 days → earn a session

Deep navy + energy accent palette

Restaurant · Visit card

Chef's tasting at 5

3 / 5 visitsAPPLE WALLET · GOOGLE WALLET

Visit cardRestaurant

Every 5th visit unlocks a chef's tasting

Rich burgundy + brass palette

Salon · Service punch

7th service free

3 / 7 servicesAPPLE WALLET · GOOGLE WALLET

Service punchSalon

6 services → 7th one free

Rose gold + cream palette

Dessert · Prepaid

Balance loaded

2 / 5 visits usedAPPLE WALLET · GOOGLE WALLET

Prepaid cardDessert / gift

Load $50, spend across visits

Sweet pink + copper palette

Any vertical · Streak

4 weeks in a row

3 / 4 weeksAPPLE WALLET · GOOGLE WALLET

Streak cardAny vertical

Visit 4 weeks in a row for a bonus

Bright sun-gold + navy palette

Level-up · Gold tier

Gold → Platinum

2 / 3 levelsAPPLE WALLET · GOOGLE WALLET

Level-up cardFitness / bookstore

Silver → Gold → Platinum tiers with escalating rewards

Metallic-inspired palette

All 18 templates are customizable at every tier from Starter up. Growth and above unlock the blank-canvas builder for operators who want to design from scratch, plus custom branding (no KK logo).

Sequence library

Six sequences that ship with every plan from Starter up.

Sequences are automations that run based on your customer’s behavior. Every plan from Starter up includes these six as pre-built templates. You edit the copy, we run the logic.

Welcome

Fires when a customer installs their first card. Welcome push lands within seconds. Follow-up nudge at 3 days if they haven’t visited.

Fires on
card.installed
Typical impact
30-45% conversion to first visit within 7 days

Win-back

Fires when a customer hasn’t visited in the number of days you specify. Wallet notification with an offer. Escalation to bigger offer if they still don’t return.

Fires on
no_visit.detected
Typical impact
30-50% reactivation rate in the first 90 days

Promo-to-loyalty conversion

Fires when a customer redeems a promo card. The wallet pass transforms in place — promo becomes stamp card with a head start.

Fires on
promo_card.redeemed
Typical impact
60-75% of promo redeemers become loyalty members

Urgency bonus

Fires when a customer is close to a reward (typically 80% of the way there). Push includes a 24-hour double-stamp multiplier.

Fires on
stamp.threshold_reached
Typical impact
Up to 332% lift on time-limited offer engagement

Streak celebration

Fires when a customer hits N visits in a row (typically 5). Bonus stamp + congratulatory push.

Fires on
visit.streak_started
Typical impact
Extends average streak length by 40-60%

Birthday

Fires the day before their birthday if they’ve shared it. Reward auto-unlocks at 9am their local time on the day.

Fires on
birthday.tomorrow
Typical impact
70-85% redemption rate on birthday-day pushes

Starter tier and above include all pre-built sequences. Growth tier and above unlock the clone-and-edit builder — customize any template, or build your own from scratch. Franchise gets unlimited custom sequences plus challenge-style flows.

Karam Tap

Made for the morning rush.

One NFC station. Every card. No employee bottleneck.

Here's how the Karam Tap works.

It's a small NFC puck on your counter — branded, mounted, ready. Your customer taps their phone against it. Their wallet pass activates instantly. The stamp lands on their phone in under 2 seconds. They see it before they've put their wallet away.

One station handles every card design you ship. Stamp cards, promo cards, challenge cards, gift cards — no reprogramming, ever. The station identifies your business and location. The server figures out which of your customer’s cards to apply the tap to, based on rules you set once.

Zero scan step for your staff. Your barista never opens a scanner app. Never points their phone at your customer’s phone. Never touches anything extra. They make drinks. Your customer taps and leaves.

That’s how you handle 100+ customers an hour. Every second your barista spends scanning is a second the line isn’t moving. Karam Tap kills that step entirely.

Karam Tap station anatomy: a customer's phone tapping the top of a branded acrylic puck, with the NFC coil looping behind the Karam logo and the programmed-URL chip at its base.
a Acrylic enclosure — your branding insideb NFC coil — the tap reads herec Programmed URL — the station identifies your business and locationA64 Station anatomy diagram — stand-in illustration
[Video A20 — Karam Tap ritual loop]
Karam Tap compared with a QR code plus a staff scanner
CapabilityKaram TapQR + staff scanner
Stations serve every card typeYesYesbut staff must know which to scan
No employee action requiredYesNo
100+ customers per hourYesLimited by staff throughput
Customer-initiatedYesNo
Reprogramming when new cards launchNeverNever
Ritual / brand momentYesthe tap ceremonyNo

Growth tier includes your 1st Karam Tap station free ($28 each additional). Franchise includes every station across every location, free. Starter tier can add stations for $98 first / $48 additional. Solo is QR-only.

The data

What changes when you switch on Karam Kards.

Industry data with ranges shown. When you sign up, your dashboard shows YOUR numbers — not the industry average.

Visit frequency

No loyalty · Paper cards · Square / Toast · Karam Kards

No loyalty1.0× (baseline)
Paper cardsrelative
Square / Toastrelative
Karam Kards2.3×

Indexed against a no-loyalty baseline of 1.0×. 2.3× is Square’s figure for cafe regulars with loyalty — the lift our ROI model uses. Paper cards and Square / Toast have no published figure, so those two bars are hatched and show relative order only, not a value.

Source: Square Local Economy Report 2025

Customer lifetime value (90-day)

No loyalty · Paper cards · Square / Toast · Karam Kards

No loyalty1.0× (baseline)
Paper cardsrelative
Square / Toastrelative
Karam Kards2.74×

2.3× visit frequency × 1.19 ticket size — the same model the ROI calculator runs. Paper cards and Square / Toast have no published figure, so those two bars are hatched and show relative order only, not a value.

Source: Industry projections

Retention curves

No loyalty · Paper cards · Square / Toast · Karam Kards

No loyaltyPaper cardsSquare / ToastKaram Kards

Retained cardholders over time — shape only. No axis values are published; your dashboard plots your own cohort.

Source: Industry decay rate data (shape only)

Notification open rates

Wallet push · SMS · Restaurant apps · Email

Wallet push85–95%
SMSrelative
Restaurant apps~20–22%
Emailrelative

Wallet push 85–95% and the in-app loyalty band (Square ~20%, Toast ~22%) are published figures, drawn as ranges. SMS and email have no figure here, so those two bars are hatched and show relative order only, not a value.

Source: FanCircles 2024–26, OpenMarket 2024, NRN 2024, email benchmarks

What this means for your revenue: on this model, a cafe running Karam Kards typically sees $400-800 in incremental monthly revenue per 50 active cardholders. Growth tier at $198/mo pays itself off with the first ~25 incremental visits. Most cafes hit that in week 1.

Deep dive

Explore the platform end-to-end.

Twelve questions operators ask us most. Each answered in a 60-90 second video with the actual product. Pick where you want to start.

  1. Counter · bag · table tent

    Add to Apple Wallet

    Your café · Promo

    Free coffee on us

    installs in 5s
    A61 · 01QR scan → wallet install in 5 seconds

    A potential regular walks past one of your branded promo cards — sitting on a counter, tucked into a take-out bag, handed out at an event. They scan it. A pass drops into their wallet in 5 seconds. No app, no account, no friction.

    80% of your customers already know how to use what we ship. One tap on "Add to Apple Wallet" and your card is in their wallet.

    Customer flow, no app required.

    Try it yourself →

No videos gate you behind an email form. No sales pitch mid-video. Just the actual product doing the actual thing.

Try it

Feel it on your own phone.

Scan the QR. Install the demo card. Tap the redeem button on the next page and watch your wallet transform — exactly the way your customers will feel it.

You don’t have to buy anything. You don’t have to talk to anyone. 5 seconds and a phone.

Install the demo card →View pricing

Make every customer a regular.

Month-to-month, 14-day money-back guarantee. Cancel anytime.

Get started →Book a strategy call
How it works · Karam Kards